Gujarat launches marketing support scheme to link SHGs with e commerce
Why It Matters
State government schemes for rural development and women empowerment are high-yield areas for GPSC Prelims. The implementing agency, Gujarat Livelihood Promotion Company Limited (GLPC), was directly tested in the 2025 Prelims (G-SAFAL scheme). Understanding the integration of rural SHGs with the formal e-commerce digital economy is critical for socio-economic development topics.



