Central Consumer Protection Authority Action on Misleading Ads
Source:PIB ↗

Why It Matters
Highlights the expanding role of statutory regulatory bodies like the CCPA in tackling contemporary challenges concerning misleading advertisements and non-compliant technical goods that affect public safety and security.
Summary
The Central Consumer Protection Authority (CCPA) has stepped up enforcement against misleading advertisements and the unlawful, non-compliant sale of walkie-talkies, ensuring consumer protection and safeguarding public safety and security standards.
Key Points
- The Central Consumer Protection Authority (CCPA) has intensified actions against misleading advertisements and non-compliant sale of communication devices like walkie-talkies.
- Walkie-talkies sold without mandatory certifications or operating on unauthorized frequencies pose severe security and safety hazards.
- Misleading advertisements affecting consumer rights and public safety are strictly monitored under the Consumer Protection Act, 2019.
Important Terms
Consumer Protection Act, 2019
A landmark legislation enacted to replace the 1986 Act, strengthening consumer rights, establishing regulatory bodies like the CCPA, and introducing provisions for misleading ads, product liability, and e-commerce.
UPSC context
GS Paper II/Governance: Important statutory bodies, policies, and institutional mechanisms designed for the redressal of citizen and consumer grievances.
Central Consumer Protection Authority (CCPA)
A statutory regulatory body established under Section 10 of the Consumer Protection Act, 2019, empowered to protect, promote, and enforce consumer rights, penalize misleading ads, and crack down on unfair trade practices.
UPSC context
GS Paper II/Polity & Governance: Role of statutory regulators, executive enforcement powers, and administrative mechanisms protecting consumer welfare.
Static Concepts Connected
What are the composition, powers, and mandate of the Central Consumer Protection Authority (CCPA)?
- Establishment:: Statutory body established under Section 10 of the Consumer Protection Act, 2019 to protect, promote, and enforce consumer rights.
- Powers:: Empowered to conduct investigations through its Investigation Wing headed by a Director-General and issue recall orders or penalties.
- Penalties:: Can impose penalties up to ₹10 lakh for misleading ads and up to ₹50 lakh for subsequent violations by endorsers or manufacturers.
Cross-Topic Patterns
Consumer Protection meets Internal Security Compliance
CCPA enforcement on unauthorized walkie-talkies intersects with telecom security, WPC licensing norms, and internal security threats from unverified communication equipment.
CCPA powers, investigation wing composition, and statutory penalties under the Consumer Protection Act, 2019 are high-yield prelims areas.
Linked PYQs · 2
Linked PYQs · 2
- 2023PrelimsGS1
Consider the following organizations/bodies in India: 1. The National Commission for Backward Classes 2. The National Human Rights Commission 3. The National Law Commission 4. The National Consumer Disputes Redressal Commission How many of the above are constitutional bodies?
- 2024MainsGS3
Social media and encrypting messaging services pose a serious security challenge. What measures have been adopted at various levels to address the security implications of social media? Also suggest any other remedies to address the problem.