Nasha Mukt Yuva Abhiyan for Demand Reduction and Preventive Strategy
Source:PIB ↗

কেন এটি গুরুত্বপূর্ণ
This initiative illustrates a structural shift from a purely enforcement-led approach (supply reduction) to a community-led, preventive strategy (demand reduction) against drug abuse. It leverages the demographic dividend through platforms like 'MY Bharat' and emphasizes the role of civil society and 'Jan Bhagidari' (public participation) in social sector reforms—a recurring theme in GS Paper 2 (Governance & Social Justice).
সারসংক্ষেপ
Prime Minister Narendra Modi is launching the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on August 2, 2026. This 100-week nationwide Jan Bhagidari campaign focuses on eradicating substance abuse among youth through community-led activities held every Sunday and extensive mobilization of volunteer platforms like MY Bharat and NSS.
মূল বিষয়
- Prime Minister Narendra Modi will launch the \'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan\' via video conferencing on August 2, 2026.
- The initiative marks the launch of a 100-week nationwide \'Jan Bhagidari\' (public participation) campaign aimed at eliminating substance abuse among the youth.
- Under this campaign, weekly activities such as sports events, walkathons, meditation sessions, cultural programmes, awareness drives, nukkad nataks, and art competitions will be organized across the country every Sunday.
- The abhiyan aims to build a collective movement against drug abuse by bridging and uniting educational institutions, youth organizations, civil society groups, industry bodies, and spiritual organizations.
- Over 10,000 locations across the country will participate, mobilized through MY Bharat Volunteers, National Service Scheme (NSS) volunteers, youth clubs, schools, universities, NGOs, and more than 125 partner spiritual organizations.
গুরুত্বপূর্ণ শব্দ
Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan
A 100-week nationwide Jan Bhagidari campaign launched in August 2026 to mobilize youth against substance abuse through weekly community-led activities every Sunday, aiming to build a drug-free India.
UPSC context
GS Paper II: Social Justice/Welfare Schemes. Tests understanding of public health interventions and youth-led governance models.
Nasha Mukt Bharat Abhiyaan (NMBA)
A nationwide flagship campaign launched in 2020 by the Ministry of Social Justice and Empowerment to address substance abuse through supply control, demand reduction, and treatment/rehabilitation.
UPSC context
GS Paper II: Social Justice. Tests knowledge of national strategies for vulnerable sections and drug demand reduction policies.
Mera Yuva Bharat (MY Bharat)
An autonomous body under the Ministry of Youth Affairs and Sports launched in 2023, functioning as a phygital, tech-driven platform for youth development and community-level volunteering.
UPSC context
GS Paper II: Welfare Schemes/Governance. Tests models utilizing youth mobilization and digital public infrastructure.
National Service Scheme (NSS)
A Central Sector Scheme launched in 1969 under the Ministry of Youth Affairs and Sports that enables student volunteers to participate in community service-based nation-building activities.
UPSC context
GS Paper II: Social Sector/Education. Tests understanding of youth volunteer networks and community outreach schemes.
প্রিলিমস ফাঁদ
The Nasha Mukt Bharat Abhiyaan and its parent National Action Plan (NAPDDR) are administered by the Ministry of Youth Affairs and Sports.
While MY Bharat and NSS (under Youth Affairs) drive the mobilization, NMBA and NAPDDR are strictly under the Ministry of Social Justice and Empowerment.
সংযুক্ত স্থির ধারণা
How do the Golden Crescent and Golden Triangle impact India's drug vulnerability?
- Golden Crescent: Afghan-Pak-Iran region flanking India’s western border, supplying high-grade heroin and synthetic drugs.
- Golden Triangle: Myanmar-Laos-Thailand region flanking India's eastern border, driving trafficking through the Northeast.
- Security Threat: Narco-trafficking directly funds cross-border terrorism, money laundering, and organized crime syndicates.
What is the structure of the National Action Plan for Drug Demand Reduction?
- Nodal Ministry: Administered as a Central Sector Scheme by the Ministry of Social Justice and Empowerment.
- Multifaceted Approach: Combines preventive education, identification, treatment, and rehabilitation instead of mere law enforcement.
- Community Outreach: Empowers NGOs, local bodies, and educational institutions through direct central funding.
আন্তঃবিষয় প্যাটার্ন
Narco-Terrorism + Border Security
Drug trafficking networks from the Golden Crescent and Triangle fund insurgent groups and cross-border terrorism, making social demand-reduction vital for national security.
Demographic Dividend + Public Health
Eradicating substance abuse among youth is critical to protecting India's workforce productivity and achieving the 'Viksit Bharat' economic goals by 2047.
Social de-addiction schemes (NAPDDR) linked with border drug-corridors will likely feature in a GS-3 internal security-health matrix.
সংযুক্ত PYQ · 2
সংযুক্ত PYQ · 2
- 2019MainsGS2
Performance of welfare schemes that are implemented for vulnerable sections is not so effective due to absence of their awareness and active involvement at all stages of policy process. Discuss.
- 2018MainsGS3
India's proximity to two of the world's biggest illicit opium-growing states has enhanced her internal security concerns. Explain the linkages between drug trafficking and other illicit activities such as gunrunning, money laundering and human trafficking. What counter-measures should be taken to prevent the same?